Social Listening
I selected the Swiffer Wet Jet. I selected this product because of how widely advertised it is to the public. My mother owns a Swiffer, as well as my grandmother, and most of the people who have used it, in my experience, have preferred the Swiffer over the traditional mop and bucket method. Swiffer puts a huge emphasis on convenience and utility. Eliminating the need to pack a bucket around also makes cleaning more efficient for those with disabilities and other ailments that prevent them from using their full utility. Those three things are the main focus of the Swiffer brand. Swiffer also has been marketing to people with pets; almost every one of their Instagram posts had either the mention of a dog, the image of the muddy paws, or the dog was in the commercial as well. It seems that they are pushing their product to people with pets due to the number of messes a dog living inside can cause. They also have brand placement in movies that have come out within the last year, like